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This week covered why you lose people before you finish talking. Why logic never closes anything. Why the one question matters more than the whole pitch.
Reading it was the easy part.
Here's the part most people skip.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The challenge is this.
Before Monday, have one conversation you've been postponing because you weren't sure how it would land.
Not a rehearsed pitch. Not a cold outreach template. A real conversation with someone whose answer actually matters to you. A client you haven't followed up with. A rate increase you've been afraid to name. A collaboration you've been sitting on for three weeks.
One conversation. Real stakes.
Use what this week gave you. When they go quiet, get curious instead of retreating. When they say "let me think about it," ask what specifically they want to think through. When the silence comes, let it sit. Don't fill it.
The person who speaks first after an uncomfortable pause almost always loses.
You've spent this week learning how influence actually works.
Klarna replaced 70% of its customer service with AI this year. Every inbox is filling with automated outreach that sounds almost human. The one thing AI cannot replicate is what happens when two people are in a real conversation and one of them actually knows how to listen.
That gap is your advantage. But only if you use it.
Today's 404 Found goes deeper on why human influence just became the scarcest asset in the market. Worth two minutes before you have the conversation.
Email Still Wins. Here's How to Use It Better.
59% of Americans say most marketing emails offer no real value. That's not a threat, it's an opening. Get the AI-powered playbook for building email campaigns that actually convert.
Inside you'll discover:
How top brands achieve 3,600% ROI from email marketing
AI personalization techniques that drive 82% higher conversion rates
Tactics that have delivered 30% better open rates and 50% higher clickthroughs
How to build sequences for every stage of the customer journey, from welcome to re-engagement
Download your free AI-powered email marketing playbook today.
The micro-action:
Pick the conversation. Name the person in your head right now. Send the message that starts it before you close this tab.
Then reply here and tell me one thing: what happened.
Not what you planned to say. What actually happened.
I read every reply. Sunday's integration article is built from what comes back.
If you want the full influence framework from this week in one place, The Pricing Confidence Playbook covers the exact conversation structure for the moment money is on the table.