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You write a solid post...
Add a link to your article, portfolio, or calendar. Hit publish.
And LinkedIn buries it…and that’s why I hate the platform …
The platform's January 2026 algorithm update introduced what insiders are calling a "Depth Score." Posts with external links now see up to 60% less reach than native content.
LinkedIn wants people staying on LinkedIn just like every other social media nowadays. It is called the TikTokification of things... Every time you send them somewhere else, the algorithm punishes you.
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This isn't new behavior, but the penalty has never been this severe. The old workaround (link in comments) barely helps anymore. LinkedIn's systems have caught up.
What this means for your positioning:
If you've been using LinkedIn to drive traffic elsewhere, your visibility strategy is broken. Your anchor, your proof, your entire Signal Stack from yesterday's article needs to live on the platform, not point away from it.
The fix is simple but requires a mindset shift:
Stop treating LinkedIn as a distribution channel. Start treating it as the destination.
For corporate professionals: Your profile is your positioning document. Your posts are your proof. Stop linking to external portfolios and start showcasing results directly in your content.
For creators: Your best frameworks need to live natively on LinkedIn, not tease people toward a newsletter link. Build authority on-platform first. The followers who want more will find you.
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Your one action today: Look at your last five LinkedIn posts. How many included external links? Replace that habit with this: one post per week that delivers your full insight with zero links. Screenshot results instead of linking to them. Summarize frameworks instead of pointing to articles.
The algorithm rewards depth. Give it depth.
Tomorrow's HERO article: How to position yourself as the safe bet in a flooded market, plus a free worksheet to audit your positioning.
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