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Friday I asked you to have one conversation you'd been postponing.
Not a rehearsed pitch. Not a cold template. A real conversation with someone whose answer actually matters.
A handful of people replied. Most didn't.
Both things are data.
Scale winning creative without sacrificing quality
Ad algorithms reward volume, but most teams can’t keep up without sacrificing either quality or brand. Hightouch changes that.
With Ad Studio, performance marketers can turn their data into hundreds of high-quality ads in minutes. Every asset is grounded in real insights, built for easy editing, and ready to launch — across any platform.
React to performance in real time. Jump on cultural trends while they’re still relevant. Respond to competitor campaigns before they gain traction.
More output, better inputs, no trade-offs required.
Here's what this week was actually about.
Monday named the moment you lose people before you finish talking. Tuesday showed why logic never closes anything. Wednesday gave you the one question that changes a conversation. Thursday laid out the full framework for getting buy-in on anything.
Five days of building the case.
Friday was the only day that mattered.
Because influence isn't a framework you understand. It's a muscle you build by using it in situations where the outcome isn't guaranteed. Reading about it produces nothing. Having the conversation produces everything.
The people who replied on Friday did something most people never do. They took what they learned and immediately tested it somewhere real.
If you didn't, the conversation is still waiting.
It will still be there on Monday.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Next week we move to BUILD.
Not motivation. Not mindset. The mechanics of turning what you know into money.
If influence is how you get people to say yes, BUILD is what you're asking them to say yes to.
If you want the practical side of what's happening in AI right now and why it makes human skills more valuable not less, today's 404 Found covers exactly that. Same writer, different lens.
Bring OOH Into the Modern Marketing Stack
AdQuick makes Out Of Home advertising approachable, measurable, and performance-focused. Designed for marketers at startups and large brands alike, it combines digital efficiency with real-world reach—so your campaigns always hit the mark.
See you Monday.
The BUILD week starts with why most people who make their first dollar never make the second one.
That's the conversation nobody wants to have.
We're having it.
The full influence framework from this week lives in The Pricing Confidence Playbook. The exact conversation structure for when money is on the table.