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Last Monday I asked you to notice what people come to you for without asking twice.
If you did, you have your answer already.
If you didn't, that is fine. Today is that exercise.
Open your DMs. Open your email. Open your Slack.
Find the last three times someone asked you to help them figure something out.
Not something complicated. The thing you knocked out in a voice note while walking to the kitchen. The thing you explained in a reply so fast you forgot you sent it.
That thing.
Someone spent three days trying to solve what took you twenty minutes.
Here is what most people do with that information: nothing.
They file it under "that's just what I know" and keep giving it away for free.
Here is what the people making money online do differently: they charge for the twenty minutes, not the three days.
Your expertise does not feel valuable to you because it cost you years to build and now feels obvious. That is not a sign it has no value. That is the sign it has the most value.
The harder it feels to the person asking, the more it is worth. The faster it feels to you, the more proof you have that you actually know it.
The $97 number is not random.
It is the price point where someone buys without needing a sales call, without needing three follow-ups, without needing a guarantee. It is the amount that feels like a real decision but not a scary one.
Your twenty-minute answer packaged into a clear outcome, with a name and a checkout link, is a $97 product.
You do not need a website. You do not need a course platform. You do not need a logo.
You need a Beehiiv store page, a title, and one sentence that says what the buyer walks away with. For that you need a newletter
No theory. No slides. Just pipeline.
Most founders know their product. Few know how to get it in front of the right people. In this hands-on session, Clay + HubSpot for Startups walk you through ICP definition, prospect list enrichment, and AI-personalized outreach. You launch your first sequence before the session ends. June 18. 11am ET / 4pm GMT.
Most people reading this have already helped someone solve a problem in the last two weeks that someone else would have paid for.
The gap is not skill.
The gap is not audience.
The gap is the checkout link.
Micro-action: Go back through your messages from the last two weeks. Find one thing you explained to someone that took you under thirty minutes. Write one sentence describing what the other person could do after you helped them. That sentence is your product description. Keep it. You will use it this week.
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Want the exact structure for turning a twenty-minute answer into a $97 offer? That is what Your First 100 Subscribers covers, including the Beehiiv setup, the product page, and the first email that sells it. $7.
