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This week you learned the sales conversation system that turns hesitant prospects into committed clients.
Monday: Stop apologizing for your rate. Tuesday: Price outcomes, not hours. Wednesday: Ask the question that surfaces real objections. Thursday: The 5-stage system that closes without pressure.
Now here's your implementation challenge.
Before Monday, have one pricing conversation using this system.
Not a practice run. Not a warm-up. A real conversation with a real prospect.
If you don't have a call scheduled, create one. Reply to that email you've been sitting on. Reach out to someone who asked about your services. Book a coffee meeting with a potential client.
The system only works when you use it.
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Your Sales Conversation Checklist
Before the conversation:
[ ] Run the Prep Sheet (Thursday's free tool)
[ ] Write down 3 likely objections they'll have
[ ] Frame your offer in outcome language, not hourly rates
During the conversation:
[ ] Establish the problem before pitching solutions
[ ] Quantify what it costs them to leave it unsolved
[ ] Surface objections early (don't wait for them to surprise you)
[ ] Ask: "What would need to be true for this to be an obvious yes?"
After the conversation:
[ ] Note what worked and what you fumbled
[ ] Identify which scripts you wish you had
That last point matters. The scripts you wish you had? They're in The Pricing Conversation Playbook.
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What's Next: Week 8 Preview
Next week we shift to BUILD pillar: Multiple Income Streams.
You'll learn:
Why one income source is a career risk (Monday)
How to build 3 revenue streams in 90 days (Tuesday)
The leverage types most professionals miss (Wednesday)
The complete revenue diversification system (Thursday)
Your income stream action plan (Friday)
Sales conversations are leverage. Multiple income streams are security. Both matter.
But first, have the conversation this weekend. Use the system. See what changes.
Ready to master the complete system for building authority and income?
"Building Authority and Income Online" ($17) gives you 12 weeks of frameworks for positioning, pricing, and selling yourself as the premium option.
Building Authority and Income Online | Guide and Workbook
A structured compilation of 12 weeks of real-world insights on building authority and income online, organized into a practical system you can apply immediately.
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