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Most people position themselves with one credential: MBA, 10 years in marketing, ex-Google.
That's fine. It's also copyable. There are 50,000 other ex-Google employees. Your credential doesn't create separation.
Authority stacking combines things that don't usually go together. And when you combine experiences that seem unrelated, you create positioning competitors can't touch.
Because they can't copy your exact path. They'd have to live your entire career backwards.
Your positioning = X + Y (where X and Y don't usually combine)
Examples:
Poker player + ER radiologist = high-stakes pattern recognition expert
Military + meditation teacher = mental toughness coach for founders
Investment banker + fitness coach = wealth + health optimization
Engineer + copywriter = technical product storytelling
The combinations create categories that didn't exist before. And categories you invent are categories you own.
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Step 1: List everything you've done (even the "irrelevant" stuff)
Don't filter yet. Write it all:
Jobs you've had
Industries you've worked in
Skills you picked up
Weird hobbies or side interests
Failed projects
Certifications you forgot about
Most people position with their most recent role. That's leaving money on the table.
Step 2: Find the unusual combinations
Look for experiences that create contrast:
Corporate + entrepreneurial
Technical + creative
High-pressure + teaching
Analytical + people skills
The more unexpected the combination, the stronger your positioning.
Step 3: Test if the combination solves a real problem
Bad stack: "I'm a baker and a lawyer" (doesn't solve anything)
Good stack: "I help food businesses navigate FDA compliance" (baker knowledge + legal expertise = specific solution)
Your stack must create value, not just sound interesting.
Step 4: Name your position using the stack
Don't say: "I'm a consultant with a background in finance and tech"
Say: "I help SaaS companies fix revenue architecture" (finance + tech = owned category)
The combination becomes your positioning moat.
Better input, better output
Voice-first prompts capture details you forget to type. Wispr Flow turns speech into clean prompts you can paste into your AI tools for faster, more useful results. Try Wispr Flow for AI.
Download this and save it as a cheasheet
Why This Makes You Uncopyable
Single credentials can be matched. Stacked experience can't.
Someone can get your MBA. They can't get your MBA + military service + 5 years in poker.
Real examples:
Naval Ravikant: Philosophy + startup investing + coding = unique voice on wealth/happiness
Tim Ferriss: Bodybuilding + Japanese + startups + writing = 4-Hour frameworks
This newsletter: Nuclear inspection + ER medicine + poker + government AI = high-stakes human skills
None of those combinations can be copied. They're structural advantages, not learned skills.
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My full experience inventory:
Unusual combinations I can make:
[Experience A] + [Experience B] = _______________
[Experience C] + [Experience D] = _______________
The problem this solves: My stack helps [specific client type] achieve [specific outcome] because [why this combination matters].
My positioned title (using the stack):
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Behind the paywall: How to present your authority stack in 30 seconds (the positioning intro script that stops "So what do you do?" cold)
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