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The promotions you don't get, the projects you're not assigned, the opportunities that go to someone else... most of those decisions happen in rooms you never enter.
Your work can't speak for you when you're not there. Other people have to.
The 3-Mention Rule makes that happen by design, not luck.
You Can't Automate Good Judgement
AI promises speed and efficiency, but it’s leaving many leaders feeling more overwhelmed than ever.
The real problem isn’t technology.
It’s the pressure to do more with less — without losing what makes your leadership effective.
BELAY created the free resource 5 Traits AI Can’t Replace & Why They Matter More Than Ever to help leaders pinpoint where AI can help and where human judgment is still essential.
At BELAY, we help leaders accomplish more by matching them with top-tier, U.S.-based Executive Assistants who bring the discernment, foresight, and relational intelligence that AI can’t replicate.
That way, you can focus on vision. Not systems.
The Rule: Aim for three internal mentions per month. A mention is when someone references your work, your expertise, or your name in a meeting, email, or conversation you weren't part of.
This isn't about bragging. It's about making your work mentionable.
How to engineer mentions:
1. Name your frameworks Unnamed work is forgettable. Named work travels. Instead of "I streamlined the process," it becomes "I used the 3-Step Handoff System I built." When people describe your work, give them specific language to use.
2. Send Weekly Impact Updates A short message to your manager or stakeholders every Friday: "This week I completed X, moved forward on Y, and next week I'm focused on Z." Takes five minutes. Creates a paper trail they can reference and forward.
3. Solve visible problems Not all problems are equal for positioning. The problems that get you mentioned are the ones leaders talk about regularly. Identify what's top-of-mind for decision-makers, then connect your work to it.
Start your year with clarity
Written by Shane Parrish and reMarkable, this workbook helps you pause and reflect. Rather than add pressure, it relieves it, bringing clarity to what truly matters.
A simple reset for January. A thoughtful way to review your year.
For corporate professionals: Track your mentions. Ask trusted colleagues, "Has my name come up in any meetings lately?" If the answer is consistently no, your visibility strategy isn't working, no matter how hard you're grinding.
For creators: Mentions are shares, tags, and referrals. When someone recommends you without you asking, that's a mention. Track how many happen monthly. Fewer than three? Your content is informing, not positioning. One of the most powerful ways to get mentioned is to make your self known well in X spaces so people will actually talk about what you are good at and Echo you as we just discussed on the last article.
Your one action today: Write one Weekly Impact Update and send it. Don't overthink it. Three bullets, what you did, what it accomplished, what's next. Start the paper trail that gets you mentioned.
Sunday: Your full POSITION week checklist, plus a poll on what you want me to cover in INFLUENCE week.
AI in CX that grows loyalty and profitability
Efficiency in CX has often come at the cost of experience. Gladly AI breaks that trade-off. With $510M in verified savings and measurable loyalty gains, explore our Media Kit to see the awards, research, and data behind Gladly’s customer-centric approach.