In partnership with
You got 100,000 impressions last month.
How many of those people can you contact directly today?
Zero.
That's not a guess. That's the math of building on platforms you don't own.
Someone saw your best post. It resonated. They thought, "This person gets it." Then the algorithm moved on. Your next post didn't reach them. They forgot you existed.
Every impression without capture is a permanently lost asset.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
Introducing the first AI-native CRM
Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.
With AI at the core, Attio lets you:
Prospect and route leads with research agents
Get real-time insights during customer calls
Build powerful automations for your complex workflows
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
Thanks for the support ♥️
The Numbers Everyone Ignores
You create content consistently. Let's say you average 50,000 impressions per month across all platforms.
If 3% click through to your profile (industry standard), that's 1,500 people interested enough to learn more about you.
How many of those 1,500 do you capture?
If you don't have a newsletter with clear signup prompts, the answer is close to zero. Maybe 10-20 if they're extremely motivated and hunt down a link.
That means 1,480+ qualified, interested people disappear every single month.
They saw your expertise. They recognized you could help them. Then they vanished because you had no mechanism to capture them.
Multiply that by 12 months. That's 17,760 lost opportunities per year.
Each one could have been a subscriber, a customer, a referral partner. Instead, they're gone.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
Don’t get SaaD. Get Rippling.
Software sprawl is draining your team’s time, money, and sanity. Our State of Software Sprawl report exposes the true cost of “Software as a Disservice” and why unified systems are the future.
Thanks for the support ♥️
The Compounding Loss
The loss doesn't stop at initial contact.
When you lose someone at the impression stage, you lose:
Every future piece of content they would have consumed
Every conversation they would have started
Every referral they would have made
Every product they might have bought
Every testimonial they could have given
One lost subscriber today equals dozens of lost opportunities over the next 12 months.
Someone who subscribes this week might not buy for 6 months. But when they're ready, you're there. You've been showing up in their inbox, building trust, demonstrating expertise.
Someone who sees your content once and disappears? You'll never get that chance.
The cost of not capturing compounds exponentially.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Thanks for the support ♥️
What Changes Tomorrow
Tomorrow, I'm breaking down the Newsletter Moat System. The complete framework that shows why it's financially irresponsible to build any online presence without owning your audience.
You'll see exactly how a newsletter transforms from "nice to have" into the most valuable asset in your business.
The math will make the case better than I can.
Save this. You'll want to reference it when you see what you've been losing.
Your move: Calculate your own numbers. Impressions last month × 3% × 0% captured. That's your loss. Feel it. Then fix it tomorrow.
