In partnership with
This week you learned the system to build your media empire.
Monday showed you the audience you're losing daily. Tuesday proved newsletter is the only marketing asset that compounds. Wednesday ran the math on wasted opportunities. Thursday gave you the complete 5-stage engine.
Monday
Tuesday
Wednesday
Thursday
Now you choose.
You can understand everything and do nothing. Or you can pick one of three paths and move this weekend.
Most entrepreneurs stay stuck in the "learning more" phase forever. They read. They research. They wait for perfect clarity.
Meanwhile, someone with worse content but better infrastructure is capturing the audience you're losing.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
Don’t get SaaD. Get Rippling.
Software sprawl is draining your team’s time, money, and sanity. Our State of Software Sprawl report exposes the true cost of “Software as a Disservice” and why unified systems are the future.
Thanks for the support ♥️
The Three Entrepreneur Types
Type 1: No Newsletter Yet
You have social presence. You create content. People engage with your posts. But you have zero owned contacts. Zero direct distribution. Zero compounding asset.
Every day without a newsletter is another day of permanent loss.
Your reality:
1,000+ monthly impressions going to waste
No way to reach people who discovered you last month
Building on rented land with zero ownership
One algorithm change away from losing everything
Your path: Start from foundation. Build the engine before you need it.
Start today:
Type 2: Have Newsletter, Low Engagement
You started a newsletter months ago. Maybe you have 50-200 subscribers. But open rates are dropping. People aren't engaging. You're not seeing the results you expected.
The infrastructure exists but the engine isn't running efficiently.
Your reality:
Subscribers who don't open emails
Content that doesn't convert readers to buyers
No clear monetization path
Doing the work but not seeing the payoff
Your path: Optimize what exists. Fix retention before adding more subscribers.
Type 3: Ready to Build It Right
You understand the system. You see the value. But you also know your time is limited. You'd rather pay for proven implementation than figure it out through trial and error.
You're not afraid to invest. You're afraid to waste time.
Your reality:
Clear on newsletter value
Limited time to learn every technical detail
Want expert guidance on what actually works
Ready to implement systematically
Your path: Get setup help. Leverage expertise instead of reinventing the wheel.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
The Hustle: Claude Hacks For Marketers
Some people use Claude to write emails. Others use it to basically run their entire business while they play Wordle.
This isn't just ChatGPT's cooler cousin. It's the AI that's quietly revolutionizing how smart people work – writing entire business plans, planning marketing campaigns, and basically becoming the intern you never have to pay.
The Hustle's new guide shows you exactly how the AI-literate are leaving everyone else behind. Subscribe for instant access.
Thanks for the support ♥️
For: Type 1 (No newsletter yet)
You need foundation first. Don't overcomplicate this.
Saturday Morning (2 hours):
Choose your platform (30 minutes)
Create Beehiiv account (free for 2,500 subscribers)
Set up basic landing page with clear headline
Add signup form to your website/bio
Write welcome sequence (90 minutes)
Email 1: Deliver what you promised + set expectations
Email 2: Share your best insight + establish expertise
Email 3: Explain what you offer + make first soft ask
Saturday Afternoon (2 hours):
Plan your first month (60 minutes)
Pick publishing frequency (weekly minimum)
Choose 4 topics (one per week)
Outline each issue (problem + solution + CTA)
Create one lead magnet (60 minutes)
Solve one specific problem completely
Make it downloadable (PDF checklist, template, guide)
Gate it behind email signup
Sunday (3 hours):
Write your first newsletter (90 minutes)
Hook (identify one problem)
Value (share one framework)
CTA (what to do next)
Announce to existing audience (90 minutes)
Update all social bios with newsletter link
Create announcement post on each platform
Pin newsletter post for 48 hours
DM your most engaged followers: "I started a newsletter: [link]"
By Sunday night: Newsletter launched, first 10-50 subscribers captured, publishing schedule set.
Week 1 goal: Send first newsletter to initial subscribers. Start consistent publishing rhythm.
Path 2: Optimize Your Existing Newsletter
For: Type 2 (Have newsletter, low engagement)
You don't need more subscribers. You need better retention and monetization.
Saturday Morning (2 hours):
Audit current performance (45 minutes)
Open rate: _____%
Click rate: _____%
Unsubscribe rate: _____%
Engagement (replies/forwards): _____
Benchmark:
Open rate under 25% = subject line problem
Click rate under 5% = content value problem
Unsubscribe over 2% = audience mismatch problem
Survey engaged subscribers (30 minutes)
Send email: "What do you want more of?"
Ask: What's your biggest challenge with [your topic]?
Track: Which topics get most responses
Segment your list (45 minutes)
Active: Opened 3+ of last 5 emails
Engaged: Opened 1-2 of last 5 emails
Inactive: Opened 0 of last 5 emails
Saturday Afternoon (2 hours):
Fix retention issues (120 minutes)
Rewrite welcome sequence based on survey feedback
Plan next 4 weeks of content around subscriber pain points
Create re-engagement campaign for inactive subscribers
Add engagement loops to every email (questions, polls, calls to reply)
Sunday (3 hours):
Prepare monetization (180 minutes)
Decide path: Paid tier, product, or service
Create simple offer outline
Write 3-email sales sequence
Plan soft launch for week 2
By Sunday night: Retention fixed, monetization planned, next month mapped.
Week 1 goal: Send optimized content to segmented list. Track if engagement improves.
Ad break: Support the newsletter by clicking into the sponsor link ♥️
The AI playbook marketers swear by.
Marketers are mastering AI. You can too.
Subscribe to the Masters in Marketing newsletter for the free AI Trends Playbook and fresh strategies each week.
Thanks for the support ♥️
Path 3: Get Setup Help
For: Type 3 (Want it done right)
You could spend 20-40 hours over the next month figuring this out. Or you could work with someone who's already built it.
What setup help includes:
Week 1: Foundation Build
Platform selection and account setup
Landing page design with conversion-optimized copy
Welcome sequence written and automated
Monetization architecture planned
First 30 days of content mapped
Week 2: Traffic Systems
Lead magnet creation (topic, format, delivery)
Social integration strategy (bio optimization, content CTAs)
Partnership outreach templates
Traffic tracking dashboard
Week 3: Content Strategy
Publishing schedule and workflow
Content calendar with topic clusters
Engagement tactics (polls, questions, calls to action)
Retention optimization checklist
Week 4: Monetization Prep
Product or service positioning
Sales sequence writing
Launch timeline and checklist
Revenue tracking systems
By end of 30 days: Complete newsletter infrastructure running, first subscribers captured, monetization ready to activate.
Need help setting up your newsletter and monetization system?
Reply with "SETUP HELP" and include:
Your niche/expertise
Current audience size
Revenue goal
I'll send you a custom setup plan and pricing based on your specific situation.
This is what I built on Beehiiv. This is what I help others build. No guessing. No trial and error. Just proven infrastructure implemented systematically.
How This Connects to Everything
The last three weeks built to this moment.
Week 5: You learned to leverage other people's networks for visibility.
Week 6: You learned to price your expertise based on value, not hours.
Week 7: You learned to build infrastructure that captures and compounds everything.
Network leverage only works if you can capture the audience you reach. Value pricing only matters if you have distribution to sell through. Infrastructure compounds both.
Without newsletter:
Network leverage = temporary visibility that disappears
Value pricing = offers nobody sees because you can't reach them
Skills = wasted because distribution is broken
With newsletter:
Network leverage = permanent subscriber growth
Value pricing = direct channel to make offers
Skills = compounding asset that builds equity
Everything you learned in Weeks 5-6 requires Week 7's infrastructure to generate lasting results.
Your Weekend Decision
Three paths. One weekend. Zero excuses.
Path 1: Start from scratch (7 hours total)
Path 2: Optimize what exists (7 hours total)
Path 3: Get expert setup help (30 minutes to reply)
Pick one. Block the time. Execute.
Monday morning, you either have:
Newsletter launched
Optimization implemented
Setup call scheduled
Or you have the same problem you had Friday. Still losing audience daily. Still building on rented land. Still working without compounding.
The entrepreneurs generating revenue from newsletters didn't wait for perfect timing. They picked a path and moved.
Your move.
Next week: Systems and automation. How to run your newsletter without burning out. But those systems don't matter if you don't have infrastructure to systematize. This weekend decides if Week 8 is relevant to you.