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Your Week 3 Influence Checklist

This week you learned the psychology of getting yes. Here's your implementation checklist:

  • Understand that people reject feelings, not ideas

  • Lower threat before making any ask

  • Align requests with the other person's identity

  • Shrink initial commitments to reduce resistance

  • Provide safe exits (paradoxically increases commitment)

  • Use "because" to satisfy the brain's need for reason

  • Inoculate against objections before they're raised

  • Reframe default to make inaction feel risky

  • Make the ask you've been avoiding

The One Thing to Remember

Influence isn't about having power. It's about understanding how decisions are made.

Every "no" you've received was an emotional response, not a logical one. When you learn to address the emotional blockers, threat, effort, and identity, the logic takes care of itself.

The Influence System works because it treats people as humans with fears and self-images, not as robots waiting to be convinced by better arguments.

Next Week Preview: BUILD

Week 4 shifts to BUILD, where we focus on revenue, monetization, and income streams.

Monday: Why one income source is no longer enough Tuesday: How to build your first revenue stream (without quitting your job) Thursday: The Revenue Stack framework

Same human skills, applied to making money.

Your Implementation Push

You have the framework. You have the scripts. You have the checklist.

What you need now is a rep.

Before this week ends, make one ask using the Influence System:

  1. Lower the threat

  2. Align with identity

  3. Shrink the commitment

  4. Provide a safe exit

Then notice what happens.

The skills compound, but only if you use them.

See you Monday.

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