The Positioning Trap

You're trying to attract everyone.

That's why nobody hires you.

Most solopreneurs refuse to narrow their positioning. They list every skill, every service, every type of client they could possibly help.

The logic seems sound: "Why limit myself? More options means more opportunities."

Here's what happens instead.

Someone lands on your profile. They see you help e-commerce founders, coaches, consultants, and service providers with strategy, marketing, operations, and growth.

They think: "Generalist. Not for me."

They hire the person who only does one thing. Even if you're better.

The Real Cost

Every week, someone discovers you. A referral. A viral post. A Google search.

They need exactly what you offer. But your positioning says you offer everything to everyone.

So they can't tell if you're right for them.

They move on. You never know they existed.

This isn't a positioning problem. It's a revenue problem.

The solopreneur who positions specifically gets:

• Premium pricing (specialists charge 2-3x more)

• Easier sales (clients pre-qualify themselves)

• Better referrals (people know exactly who to send)

• Faster growth (clear positioning is memorable)

The solopreneur who positions broadly gets:

• Price competition (commoditized against everyone)

• Exhausting sales (explaining what you do repeatedly)

• Vague referrals ("They do business stuff?")

• Slow growth (nobody remembers you)

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The Uncomfortable Truth

You're not staying broad because it's strategic.

You're staying broad because you're afraid.

Afraid to turn down money. Afraid to choose wrong. Afraid to commit to something and regret it later.

But here's what you're missing:

You can change your positioning anytime. It's not a tattoo.

The entrepreneurs making money didn't find the perfect position and stick with it forever. They claimed something specific, built authority, then expanded from strength.

Broad positioning = invisible.

Specific positioning = income.

The Positioning Clarity Check (60-Second Diagnostic)

Answer YES or NO:

1. Could 3+ different types of clients hire you?

2. Do you struggle to explain what you do in one sentence?

3. Do you list multiple services or expertise areas?

4. Are you afraid to turn down certain types of work?

5. Do competitors do similar things to you?

3+ YES = You're in the trap.

Tomorrow's article gives you the complete system to get out.

Save this diagnostic. You'll reference it when you build your positioning system tomorrow.

Tomorrow: The exact protocol to find and claim your unique position. No theory. Just the framework that turns generalists into authorities.