Why do we fumble in meetings
You walked into that meeting prepared. Slides polished. Talking points rehearsed.
Then they mentioned their recent acquisition. Or their new VP. Or the budget freeze you didn't know about.
You fumbled. They noticed. The deal died before you finished your pitch.
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The mistake isn't your pitch. It's what you didn't do before.
Most professionals spend hours preparing what to say and zero minutes learning who they're saying it to.
Last year I pitched a multi-million dollar software project to our organisation's board and general manager. Before I walked in, I spent hours on research nobody asked me to do.
I pulled internally public economic data and built a budget that fit within numbers I knew they could stomach. I read government-level AI policies and strategies, then seeded our presentation with the exact buzzwords those documents used. Conservative savings projections, undeniable ROI.
They still threw a curveball. Wanted one phase to wait before full commitment.
But because I understood their constraints, I could offer a solution on the spot: one year to commit, with progress milestones they could evaluate. As results came in, they signed.
That deal doesn't close if I walk in blind.
For corporate professionals: Your next promotion conversation has a decision-maker with a LinkedIn history, published opinions, and a track record of what they reward. Know this before you speak.
For entrepreneurs: Your next sales call has a prospect who's left digital breadcrumbs everywhere. Their pain points, budget signals, and objections are all findable.
When training takes a backseat, your AI programs don't stand a chance.
One of the biggest reasons AI adoption stalls is because teams aren’t properly trained. This AI Training Checklist from You.com highlights common pitfalls and guides you to build a capable, confident team that can make the most out of your AI investment. Set your AI initiatives on the right track.
Your action today: Pick one important conversation this week. Spend 15 minutes researching the other person before it happens.
Tomorrow, I'm breaking down the exact protocol I use before every meeting that matters.

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