Layoff emails arrive on Tuesday mornings.
I don't know why. Something about HR wanting the week to process paperwork. But if you've ever watched colleagues pack boxes while pretending to work, you know the real lesson:
The people who panicked had one income source. The people who didn't had built something else.
This isn't about predicting layoffs. It's about structuring your income so one bad meeting can't destroy your financial life.
The Revenue Stack
Most people think about income as a single number: salary. The Revenue Stack reframes income as layers of protection, each serving a different psychological purpose.
Layer 1: Primary Income (Your Job or Main Business) This is what pays the bills today. For employees, it's salary. For creators, it's your core offer. Don't abandon this. Optimize it while building the other layers.
Purpose: Current stability.
Layer 2: Skill Income (Consulting, Freelance, Services) Monetize a skill from Layer 1 on your own terms. Different client, different platform, different payment structure. Even 5 hours per month proves the skill has value outside your current situation.
Purpose: Proof you're not trapped.
Layer 3: Asset Income (Digital Products, Content, Intellectual Property) Create something once, sell it repeatedly. Templates, courses, ebooks, tools. This is where time starts decoupling from money.
Purpose: Income that works while you sleep.
Layer 4: Investment Income (Dividends, Interest, Rental) Money making money. Requires capital, so this layer builds slowly. But even small amounts reinforce the psychological shift: you have resources beyond your labor.
Purpose: Passive foundation.
Layer 5: Optionality Income (Equity, Partnerships, Revenue Share) Bets on upside. Equity in projects, partnership deals, profit-sharing arrangements. High variance, high potential.
Purpose: Asymmetric upside.

Check the revenue stack audit below
Stop Duplicates & Amazon Resellers Before They Strike
Protect your brand from repeat offenders. KeepCart detects and blocks shoppers who create duplicate accounts to exploit discounts or resell on Amazon — catching them by email, IP, and address matching before they hurt your bottom line.
Join DTC brands like Blueland and Prep SOS who’ve reclaimed their margin with KeepCart.
Why Five Layers Changes Everything
The goal isn't maximizing every layer. It's having enough active layers that losing one doesn't trigger panic.
The math: If Layer 1 disappears (layoff, client loss), and you have nothing else, you're in survival mode. Every decision becomes about immediate income, not strategic positioning.
But if Layer 2 covers 25% of your expenses, and Layer 3 adds 10%, suddenly a layoff is a strategic opportunity, not a crisis. You can negotiate your severance differently. Take time to find the right next move. Or realize you don't need Layer 1 at all.
For employees: Building Layers 2 and 3 while employed is career insurance. You're not planning to quit. You're planning to negotiate from strength.
For creators: Multiple layers mean no single platform, client, or product line holds existential power over you. Algorithm change? Client leaves? Product flops? Painful, not fatal.
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
The Revenue Stack Audit
Score yourself (1 point per active layer):
[ ] Layer 1: Stable primary income (job or business)
[ ] Layer 2: Have earned money from skills outside Layer 1 in past 6 months
[ ] Layer 3: Own at least one digital asset generating any revenue
[ ] Layer 4: Receive any passive investment income
[ ] Layer 5: Have equity, partnership, or revenue-share arrangements
1-2 points: High vulnerability. One bad event = crisis. 3 points: Building resilience. Keep going. 4-5 points: Strong position. Now optimize and grow each layer.
Want to build your own content empire? Reply with subject line 'SETUP HELP' using the email you signed up to Beehiiv with. Start here.
Free email without sacrificing your privacy
Gmail tracks you. Proton doesn’t. Get private email that puts your data — and your privacy — first.
Pro Members: Implementation Roadmap
What follows is the prioritized action plan for building your stack, starting this week.
Subscribe to PRO Member to read the rest.
Become a paying subscriber of PRO Member to get access to the transformational content on this post and other subscriber-only content.
UpgradeA subscription gets you:
- 🔒 Premium-only guides on mindset, emotional control, conflict, and influence
- 🎁 Downloads & tactical playbooks (for real-world use, not fluff)





