You have 560 subscribers.

You think: "Not enough. I need more."

But have you ever calculated what those 560 subscribers are actually worth?

If each subscriber is worth $50 lifetime, you're sitting on $28,000 in asset value.

Most newsletter operators have no idea what their subscribers are worth. They can't answer basic questions like: Should I spend $200 on ads? Is this collaboration worth my time? Which acquisition channel should I prioritize?

Without knowing subscriber value, you're flying blind.

Luckily beehiiv has a tool for this again and you can check out each and every one of your subscribers when clicking their subscriber email in the UI.

You earn $1,110 per month from 560 subscribers.

That's roughly $2 per subscriber per month.

Over 12 months, that's $24 per subscriber annually.

But subscribers don't stay for just 12 months. If average retention is 18 months, each subscriber is worth $36 lifetime. If retention is 24 months, each is worth $48.

You're not just adding subscribers. You're adding $36-48 assets to your business.

When you think about it this way, acquisition decisions become obvious.

Should you spend $100 on ads if it generates 50 subscribers? Yes, because 50 × $36 = $1,800 in lifetime value. That's 18x ROI.

Should you spend 5 hours creating a lead magnet that generates 40 subscribers? Yes, because 40 × $36 = $1,440 in value. If your time is worth $50/hour, you invested $250 to generate $1,440. That's 5.7x ROI.