Experts sell skills.

Authorities sell systems.

You have skills. Probably multiple high-value skills accumulated over years of work.

But clients don't buy skills. They buy solutions to specific problems, delivered through proven systems.

The solopreneur stuck at $50K has excellent skills and no positioning. The solopreneur making $200K has the same skills but owns a named methodology. One is selling labor. The other is selling a system.

The difference is positioning.

Most positioning advice tells you to "find your niche" or "identify your ideal client." That's incomplete. Niching down without a unique methodology just makes you a smaller generalist.

Real positioning means owning an approach. A system. A framework. Something clients can point to and say, "That's the method I need."

When you position around a unique methodology, three things happen immediately:

First, you become memorable. People don't remember "business coach." They remember "the person who does [specific named system]."

Second, you justify premium pricing. Anyone can claim skills. But a proprietary system signals expertise and creates perceived value that commands higher rates.

Third, you simplify sales. Instead of convincing someone you're good at 12 things, you explain one system and how it solves their problem. Easier for them to understand. Easier for you to sell.

The methodology becomes your positioning. Your differentiator. Your authority signal.

This is a 4-step system to build methodology-based positioning from scratch.

You already have a process. You might not have named it, but it exists.

Think about the last 3-5 clients you helped successfully. What did you actually do? Not the deliverables. The thinking process. The approach.

Write it down:

Most solopreneurs skip this step. They think their approach is "just how everyone does it." Wrong. The specific way you solve problems is your methodology. You just haven't named it yet.

What makes your approach different?

Common angles that work:

Your angle should complete this sentence: "Unlike [common approach], I [your unique differentiator]."

Example:

A named system = instant authority.

Your methodology name should be:

Use the Methodology Naming Framework below to create options, then test them.

Combine everything into one clear statement:

"I help [specific person] achieve [specific outcome] through [your named methodology]."

Then add your differentiator:

"Unlike [common approach], [your methodology] [unique angle]."

Example: "I help solopreneurs build authority and income through the Strategic Content System. Unlike random posting, this system maps every piece of content to a specific stage in the buyer journey."

That's your positioning. Everything you create, every bio you write, every pitch you make, should reference this positioning statement.

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Your unique positioning needs a name. Here's how to create it:

AI Prompt for Methodology Naming:

"I help [your audience] achieve [your outcome] by [your approach]. Suggest 10 names for this methodology that sound credible, memorable, and ownable. Format: [Adjective/Descriptor] + [Process/System/Method/Framework/Protocol]"

Naming Formula Options:

Examples:

Test It: Say each option out loud. Does it sound credible? Memorable? Different from competitors?

Save your top 3 options. You'll refine them in your positioning rollout this week.

Once you have your methodology-based positioning:

Week 1: Update every bio, profile, and about section to reference your named system.

Week 2: Create content explaining components of your methodology. Each post builds authority around your approach.

Week 3: Reference your system in sales conversations. "I use [methodology name] to help clients achieve [outcome]."

Week 4: Test and refine based on what resonates.

Your positioning isn't permanent. It's a strategic claim you can evolve. But you can't build authority around nothing. Claim something specific. Build from there.

Ready to build your complete positioning system? The Founder Tier implementation guide includes:

✅ The Complete Positioning Protocol: 10-question diagnostic that maps your expertise to market gaps and builds your unique methodology step-by-step

✅ The Positioning Statement Script Library: 5 proven templates with industry-specific examples and validation framework

🎯 The Implementation Advantage

Founder members get the deep positioning tools that turn vague expertise into named systems clients pay premium rates for.

Plus: 25% off the "Solopreneur Positioning Workbook" (launching Week 3) – visual templates to map, name, and roll out your methodology.

Join the solopreneurs building authority through strategic positioning.