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The Unique Positioning Protocol for Solopreneurs

Experts sell skills.

Authorities sell systems.

You have skills. Probably multiple high-value skills accumulated over years of work.

But clients don't buy skills. They buy solutions to specific problems, delivered through proven systems.

The solopreneur stuck at $50K has excellent skills and no positioning. The solopreneur making $200K has the same skills but owns a named methodology. One is selling labor. The other is selling a system.

The difference is positioning.

Most positioning advice tells you to "find your niche" or "identify your ideal client." That's incomplete. Niching down without a unique methodology just makes you a smaller generalist.

Real positioning means owning an approach. A system. A framework. Something clients can point to and say, "That's the method I need."

Why Methodology-Based Positioning Changes Everything

When you position around a unique methodology, three things happen immediately:

First, you become memorable. People don't remember "business coach." They remember "the person who does [specific named system]."

Second, you justify premium pricing. Anyone can claim skills. But a proprietary system signals expertise and creates perceived value that commands higher rates.

Third, you simplify sales. Instead of convincing someone you're good at 12 things, you explain one system and how it solves their problem. Easier for them to understand. Easier for you to sell.

The methodology becomes your positioning. Your differentiator. Your authority signal.

The Unique Positioning Protocol

This is a 4-step system to build methodology-based positioning from scratch.