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You're posting everywhere.

X. LinkedIn. Instagram. Threads. Maybe TikTok. Definitely somewhere else you forgot about.

You think: "More platforms = more visibility = more growth."

Here's what happens instead.

The Spread-Too-Thin Problem

You create content for X. Then adapt it for LinkedIn. Then reshape it for Instagram. Then wonder why you should post it on Threads too.

Each platform gets 20% of your energy. None get the focus needed to actually grow.

The result?

You're visible nowhere. Your X has 200 followers who barely engage. Your LinkedIn gets polite likes from people you haven't talked to in three years. Your Instagram sits there, judging you for abandoning it last month.

What Actually Works

Pick ONE platform. Give it 100% of your content energy.

Not forever. Just until you dominate it.

Winning creators don't spread thin. They go deep on one platform, build real authority there, then expand from strength.

The uncomfortable truth: You don't have enough time or energy to master multiple platforms simultaneously while building a business.

Choose one. Own it completely. Then add the next.

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The Question You're Avoiding

Which platform should you choose?

Most people guess. They pick wherever they already have some followers, or wherever their competitors hang out, or wherever feels comfortable.

Wrong approach.

There's a framework for this decision. A way to choose strategically based on your strengths, your audience, and your goals.

Check out today’s explainer in YouTube

Tomorrow, I'm sharing the complete Platform Domination Protocol. The exact system to choose your platform and commit to owning it.

Stop spreading thin. Start going deep.

P.S. If you choose X as your platform (and many of you should), I have something special coming Saturday. More on that Thursday.