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The Visibility Paradox
The more people you try to reach, the less visible you become.
HighStakes HumanSkills
October 22, 2025
In partnership with
Most of us starting a business think visibility is a numbers game. More followers. More platforms. More content. More reach.
We chase mass visibility and wonder why nobody remembers them. This is what I did on X too. Regretting it already.
Here's what happens:
You create content for "everyone interested in business growth." Your post gets 10,000 impressions. Most scroll past because it's not specific enough to stop them. The 50 people who are your ideal clients don't recognize themselves in your message.
Meanwhile, someone else creates content for "B2B SaaS founders struggling with churn." Their post gets 500 impressions. But 200 of those people are exactly who they help. They get 15 DMs, 8 newsletter signups, and 2 discovery calls.
Same skills. Different visibility strategy. Different revenue.
You can be visible to everyone or valuable to someone.
When you position for mass visibility, you:
Dilute your message to appeal broadly
Compete with thousands doing the same thing
Attract people who can't afford premium pricing
Build an audience that engages but never buys
When you position for premium visibility, you:
Sharpen your message for specific people
Stand out immediately to ideal clients
Attract people who value specialized expertise
Build an audience that converts
Mass visibility feels good. Premium visibility pays.
The uncomfortable truth? Your ideal clients are a tiny percentage of your potential audience. Trying to be visible to everyone means being invisible to them.
What Elite Solopreneurs Do Differently
They don't ask, "How do I reach more people?"
They ask, "How do I become unmissable to the right people?"
The shift:
❌ Create content anyone in your industry might find interesting ✅ Create content your ideal client can't ignore
❌ Show up on every platform with mediocre presence ✅ Dominate one platform where your people actually are
❌ Chase viral reach with generic takes ✅ Build deep credibility with bold, specific perspectives
❌ Measure success by follower count ✅ Measure success by "I've been following you for months and finally ready to work together"
Premium visibility is about being the obvious choice for a specific person, not being slightly interesting to everyone.
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Before creating content or pursuing any visibility opportunity, ask:
The 3 Filter Questions:
Will this reach my ideal clients specifically?
Will this position me as premium/authority?
Will this lead to revenue or just vanity metrics?
If 2 answers are NO = Skip it.
Visibility to the wrong people is wasted time.
Example Applications:
❌ Guest post on massive generic blog (reaches everyone, positions you as contributor) ✅ Guest post on niche industry publication (reaches ideal clients, positions you as expert)
❌ Viral tweet about general productivity (massive reach, no positioning) ✅ Bold take on your specific methodology (smaller reach, strong positioning)
❌ Appear on every podcast that invites you (scattered visibility) ✅ Appear on podcasts your ideal clients actually listen to (strategic visibility)
Save this filter. You'll use it tomorrow when you build your complete visibility system.
The Confidence Shift
Stop trying to be visible to everyone.
Start becoming unmissable to someone.
That's where authority lives. That's where premium pricing lives. That's where revenue lives.
Tomorrow: The complete Strategic Visibility System. How to architect visibility that attracts ideal clients and drives revenue, not just engagement.
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