In partnership with

12 weeks. 60 articles. $1,153/month built from $100.

The model works. Publishing 5-6 times weekly is sustainable. Revenue stacks when you show up consistently. Trust compounds when you're transparent.

But here's what I learned that matters more:

Tactics expire. Skills transfer.

The Shift Nobody Sees Coming

I've been teaching how to build authority and income online. Brand clarity, content strategy, monetization systems, network leverage.

All of it worked. The numbers prove it.

But I kept noticing something: the entrepreneurs who succeeded fastest weren't just following tactics. They were developing transferable skills.

Pattern recognition. Decision-making under uncertainty. Relationship building. Long-term thinking.

These skills worked when I pivoted from X-ray tech to poker. From poker to radiation inspection. From inspection to data analysis. From analysis to project management.

They work everywhere. Platforms change. Markets shift. Skills stay.

Ad break: Article continues below

Winning “Brewery of the Year” Was Just Step One

Coveting the crown’s one thing. Turning it into an empire’s another. So Westbound & Down didn’t blink after winning Brewery of the Year at the 2025 Great American Beer Festival. They began their next phase. Already Colorado’s most-awarded brewery, distribution’s grown 2,800% since 2019, including a Whole Foods retail partnership. And after this latest title, they’ll quadruple distribution by 2028. Become an early-stage investor today.

This is a paid advertisement for Westbound & Down’s Regulation CF Offering. Please read the offering circular at https://invest.westboundanddown.com/

Where This Is Going in 2026

Same foundation. Same consistency. 5-6 articles weekly, no exceptions.

But going deeper on what actually lasts:

Month 4 (starting Jan 6): Pattern Recognition How to see what others miss in business, content, relationships.

Future months: Decision-Making, Relationships, Long-Term Thinking Skills that compound across any domain, platform, or market condition.

Not abandoning tactics. Just prioritizing what transfers.

If you're building something that needs to last beyond the next algorithm change, you'll like this direction.

If you want quick hacks and platform tricks, this might not be it.

Either way is fine.

What's Coming This Week

Tuesday: Complete 12-week breakdown with real numbers. What worked, what didn't, where the $1,153/month actually comes from.

Thursday: Why transformation beats tactics. The long game explained.

Saturday: Everything from 12 weeks organized in one place. For new subscribers who joined late, and anyone who wants a reference guide.

12 weeks complete. Foundation built.

Now we go deeper

Timo

See you tomorrow:

Sponsored content:

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

AI-native CRM

“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

Reply

or to participate

Keep Reading

No posts found