You value helping people. Building trust. Creating genuine transformation.

But the sales tactics you've seen (and maybe tried) feel manipulative. Pushy. Extractive.

So you avoid selling altogether.

You create incredible content. Help hundreds of people for free. Build an engaged audience.

And make zero revenue.

Here's what nobody tells you:

The problem isn't sales. It's the misalignment between who you are and how you're trying to sell.

You're an analytical entrepreneur. You think systematically. You value substance over hype.

But you're using sales methods designed for extroverts who pitch and perform. Methods that reward charisma over competence. Pressure over patience.

Of course it feels wrong.

Every week, 10-15 people consume your content who would gladly pay for deeper help.

They have the problem you solve. They trust your expertise. They have the budget.

But you never clearly invite them to work with you.

Why?

Because selling feels "icky." Because you don't want to be "that person." Because you're waiting for your work to speak for itself.

Meanwhile, competitors with worse content and better sales systems make $5,000-10,000 per month.

Not because they're better at what they do. Because they're better at inviting people to buy.

The math is brutal:

Not because your offer isn't good enough.

Because your sales approach doesn't match your values.

Ad break: article continues below the ad

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

Back to the article

Sales done right doesn't feel manipulative.

It feels like service.

When someone has a problem you can solve, offering your solution isn't pushy. It's helpful.

When someone is trying to figure something out on their own, showing them a faster path isn't selling. It's generous.

When someone already trusts your expertise, inviting them to work with you more deeply isn't aggressive. It's a natural next step.

The disconnect:

You're using sales methods that feel wrong because they ARE wrong for who you are.

High-pressure tactics. Manufactured urgency. Exaggerated claims.

These methods work for some people. But not for you.

You need a sales approach that matches your values:

When your sales methods align with your values, selling stops feeling wrong.

It starts feeling like what it actually is: helping people get the results they're already trying to achieve.

Tomorrow, I'm breaking down the complete Value-First Sales Framework.

The system that lets analytical entrepreneurs sell without feeling like salespeople.

How to position offers as natural next steps, not interruptions.

How to build trust through content and convert through clarity.

How to make buying feel obvious, not pressured.

Sales doesn't have to feel wrong.

You just need a method that matches who you are.

See you tomorrow.

Ad break:

“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

👉Start for free today

AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.

Download the full report