You know what works. You've done it 50 times. But when someone asks "What's your process?" you give them a vague walkthrough that sounds like everyone else's.

Meanwhile, the consultant charging 5x your rate has a named methodology. The "Revenue Sprint." The "Authority Stack System." The "Conviction Positioning Framework."

Same expertise. Different IP.

Frameworks aren't just teaching tools. They're ownership signals. When your method has a name, you don't sell hours. You sell a system. And systems command premium pricing because they can't be comparison-shopped.

Customer conversations are no longer just automated — they’re adaptive, persistent, and agent-driven.

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Step 1: Extract the repeatable pattern

What do you do the same way every single time?

Not the custom stuff. The structure underneath that never changes.

Example: Every positioning project you run probably follows the same sequence, even if the outputs differ. That sequence is your method.

Step 2: Name the components

Vague: "First I assess their market, then we work on messaging..."
Ownable: "We run the Category Audit, then the Conviction Map, then the Exclusion Filter."

Named components = intellectual property.

Step 3: Name the system

Your framework needs a proper noun. Not "my process" or "the way I work." A name that only you own.

When clients Google your methodology, you're the only result. That's positioning gravity.

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Hourly billing says "I'm a pair of hands."
System pricing says "I've solved this enough times to own the solution."

Clients pay more for proven systems than custom thinking because systems reduce their risk. You've already run the pattern. They're buying certainty.

The method test:

Can you complete this sentence?

"I use the _____________ [System Name] to help [specific client type] achieve [specific outcome]."

If you can't, you don't have IP yet. You have expertise that leaks value with every hour you bill.

If you can, you own something competitors can't steal even if they study everything you publish.

Tomorrow: How to stack authority competitors can't copy (because it's structural, not learned).

HAVE YOU CHECKED THE ONGOING CHALLENGE?

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