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This week, you learned how to multiply visibility without burning out on content creation.
Here's what you built:
Monday: The visibility multiplier - why borrowing audiences beats building from scratch
Tuesday: The collaboration evaluation system - how to score opportunities and choose strategically
Wednesday: The authority transfer principle - why borrowed credibility accelerates trust faster than earned credibility
Thursday: The credibility borrowing system - how to identify co-signers, request endorsements, and leverage borrowed authority
Four days. One complete framework for strategic relationship architecture.
Now you need to take action.
The One Thing That Matters Most
You can understand every system in this week's articles and still get zero results if you don't execute.
Here's your action for this weekend:
Step 1: Identify Your Top 3 Co-Signers
Use Thursday's Co-Sign Value Framework. Score 10 potential endorsers on:
Credibility Level (0-10)
Audience Overlap (0-10)
Relationship Strength (0-10)
Multiply the scores. Your top 3 are the highest total scores.
Step 2: Choose One to Reach Out To
Pick the highest-scoring person where your relationship is strong enough (7+ on Relationship Strength) to request an endorsement now.
If none score 7+ on relationship, pick the highest-scoring person and identify how to strengthen the relationship first before requesting.
Step 3: Send the Request
Use one of Thursday's endorsement request scripts. Customize it. Send it before Monday.
That's it. Three steps. One action. This weekend.
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Why This Action Compounds
One strategic endorsement creates momentum for everything else.
The first testimonial makes the second easier. The first introduction opens doors to more introductions. The first feature positions you for better features.
Authority compounds through co-signs.
But it starts with one request. One person vouching for you. One transfer of borrowed credibility.
Most entrepreneurs never ask because they're afraid of the awkwardness. They wait for endorsements to happen naturally. They're still waiting years later.
Elite entrepreneurs understand that strategic relationship building requires action. You identify who can vouch for you, you build the relationship, you make the request.
Waiting doesn't build authority. Asking does.
Your Second Move: Build the Infrastructure
You've identified collaborations to pursue. You've learned how to borrow credibility. Now you need a platform to convert that borrowed attention into owned relationships.
When someone discovers you through a collaboration or endorsement, where do they go to learn more? Your newsletter is where borrowed audiences become owned authority.
Start building your capture system:
Launch your newsletter this weekend:
(Free for 2,500 subscribers. Want to monetize? Get your first month free + 20% off for 3 months.)
Watch Next
What's Next
Week 4 shifts focus from relationship architecture to platform strategy.
You've learned how to multiply visibility through strategic relationships. Now you need to understand how to dominate one platform while strategically appearing on others.
Monday starts Week 4: Platform Domination & Conversion Content.
How to own one platform completely, leverage it for visibility on others, and create content that converts borrowed attention into revenue.
But none of that matters if you skip this weekend's action.
One endorsement request. This weekend. No excuses.
The entrepreneurs who execute this weekend will see momentum next week. The ones who just read and move on will still be waiting for someone to vouch for them in 6 months.
Your move.
Week 3 Action Checklist
Complete before Monday:
[ ] Score 10 potential co-signers using Co-Sign Value Framework
[ ] Identify top 3 based on total scores
[ ] Choose 1 to request endorsement from
[ ] Customize one of Thursday's scripts
[ ] Send the endorsement request
[ ] Set reminder to follow up if no response in 7 days
Bonus Action:
[ ] Review Tuesday's Collaboration Value Calculator
[ ] Identify 1 high-scoring collaboration to pursue next month
[ ] Start building relationship with that collaboration target
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