You know you're undercharging.
Yesterday, you saw the math. The $48,000 you're leaving on the table every year because you price time instead of transformation.
Today, you get the system to fix it.
Most solopreneurs struggle with value-based pricing because they don't have a structure. They know hourly rates are broken, but they don't know what to replace them with. So they stay stuck, undercharging and resenting it.
The solution isn't complicated. It's a three-tier architecture.
Entry level for clients testing you out. Core level for serious transformations. Premium level for clients who want everything handled.
This system works because it matches how clients actually buy. Some need proof before committing. Some know their problem and want it solved fast. Some want white-glove everything.
When you offer all three tiers, you capture revenue at every commitment level. No more turning away clients because they "can't afford" your one price. No more undercharging premium clients because you're scared to raise rates.
You meet clients where they are and price for the value you deliver.
Why Three-Tier Pricing Changes Everything
Single-price models leave money on the table in both directions.
Price too low and premium clients wonder why you're cheap. They question your expertise. They choose someone charging 3x more because higher price signals higher quality.
Price too high and entry-level clients bounce immediately. They need proof first. They're not ready to bet big on someone they just discovered.
Three-tier pricing solves both problems.
Your entry tier captures clients who need to test you. Your core tier serves the middle market at strong margins. Your premium tier attracts clients who value speed, certainty, and white-glove service.
The same expertise. Three different packaging levels. Three different price points.
Most solopreneurs see 40-60% revenue increases within 90 days of implementing this system. Not because they work more. Because they stop leaving money on the table.
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The Three-Tier Architecture
Here's how to structure your pricing for maximum revenue and client satisfaction.
Tier 1: Entry Level (The Proof Builder)
Purpose: Low-risk way for new clients to experience your expertise
Price Range: 20-30% of your core offer
What's Included:
Focused scope (one specific outcome)
Self-service or group delivery
Faster timeline, less hand-holding
Clear boundaries on what's included
Example: If your core offer is brand positioning consulting at $5,000, your entry offer might be a 90-minute brand audit at $1,500. Same expertise, narrower scope, lower commitment.
Why This Works: New clients get proof you know what you're doing. You get paid while building trust. Many entry clients upgrade to core or premium once they see results.
Tier 2: Core Level (The Main Revenue Driver)
Purpose: Your signature transformation for committed clients
Price Range: Your primary revenue generator, priced on transformation value
What's Included:
Complete solution to their main problem
Personalized implementation
Reasonable timeline (30-90 days typical)
Support and accountability
Example: Complete brand positioning system: discovery session, competitive analysis, positioning framework, messaging templates, 60-day implementation support. Priced at $5,000 based on the business growth value of clear positioning.
Why This Works: This is where you make most of your money. Clients are committed. The scope is complete. The outcome is transformational. The price reflects real value.
Purpose: Done-for-you or VIP service for clients who value speed and certainty
Price Range: 2-3x your core offer
What's Included:
Everything in core, plus done-for-you execution
Faster delivery timeline
Direct access (priority response, dedicated time)
Additional outcomes or expanded scope
Example: Complete brand positioning plus done-for-you implementation: all messaging written, all profiles updated, content strategy created, first month of content planned. Delivered in 14 days instead of 60. Priced at $12,000.
Why This Works: Some clients have money but no time. They'll pay premium to skip implementation and get faster results. This tier has the highest profit margins because you're pricing speed and certainty.
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How to Calculate Value-Based Pricing
Stop thinking about your hours. Start thinking about their outcomes.
The Value Calculation:
Identify the transformation: What changes for the client?
Quantify the impact: What's that change worth to them?
Price as percentage: Charge 10-20% of the value created
Example:
You help e-commerce founders optimize their product pages. Your work increases conversion rates by 2%, which means an extra $100,000 in annual revenue for a client doing $5M/year.
Value created: $100,000/year
Your price: $10,000-20,000 (10-20% of first-year value)
The client gets 5-10x ROI. You get paid for transformation, not time.
Even if the work takes you 10 hours, you're not charging $100/hour. You're charging $10,000 for $100,000 in value.
The Platform That Enables This
Your pricing strategy needs infrastructure that supports it.
Beehiiv lets you host all three tiers in one place. Entry-level digital products. Core-tier subscriptions. Premium services marketed through your newsletter.
This is how I run my business model. Free newsletter builds trust. Entry products ($7-17) on Beehiiv prove value. Pro Tier subscription ($25/mo) delivers ongoing implementation. Premium setup service uses the same platform.
One system. Three tiers. Complete monetization architecture.
If you need help getting started and monetizing on Beehiiv, I guide entrepreneurs through this exact setup. The pricing structure. The product hosting. The subscription tiers. All using the platform that makes multi-tier revenue simple.
(Free for 2,500 subscribers. Want to monetize? Get your first month free + 20% off for 3 months.)
The Pricing Tier Builder (Free Tool)
Use this framework to design your three-tier pricing structure right now.
TIER 1: ENTRY LEVEL
Transformation delivered: _______________
Scope (what's included): _______________
Delivery method: _______________
Timeline: _______________
Price (20-30% of core): $_______________
TIER 2: CORE LEVEL
Transformation delivered: _______________
Scope (what's included): _______________
Client's outcome value: $_______________
Your price (10-20% of value): $_______________
Timeline: _______________
TIER 3: PREMIUM LEVEL
Everything in core, plus: _______________
Additional value (speed/certainty/done-for-you): _______________
Price (2-3x core): $_______________
Timeline: _______________
Your Revenue Potential:
If you sell:
2 entry clients/month = $_______________
2 core clients/month = $_______________
1 premium client/month = $_______________
Monthly revenue: $_______________
Compare that to your current monthly revenue. The gap is what you're leaving on the table.
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Essential Reading for Value-Based Pricing
Top 3 Books:
"Pricing with Confidence" by Reed Holden - The foundational text on value-based pricing psychology and implementation.
"The Win Without Pitching Manifesto" by Blair Enns - How to position yourself to command premium pricing without competing on price.
"Value-Based Fees" by Alan Weiss - Pricing professional services based on value delivered, not hours worked.
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What's Behind the Paywall
Ready to implement value-based pricing this week? The Pro Tier system includes:
✅ Complete Pricing Playbook: Pricing scripts for each tier, objection handling responses, and pricing presentation templates
✅ Tier Transition Strategies: How to move clients up the value ladder from entry to core to premium
✅ Competitive Positioning Framework: How to position premium pricing against lower-priced competitors
✅ 30-Day Pricing Implementation Plan: Daily actions to shift from time-based to value-based pricing without losing current clients
🎯 The Implementation Advantage
Pro members get the scripts and strategies that turn pricing theory into actual revenue increases.
Join the entrepreneurs building authority and income through strategic pricing.
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