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You have everything you need.
Monday showed you the cost of undercharging. $48,000 per year left on the table because you price time instead of transformation.
Tuesday gave you the three-tier architecture. Entry, core, premium. The structure that captures revenue at every client commitment level.
Wednesday revealed friction. The invisible barriers between "interested" and "yes" that kill your conversions.
Thursday delivered the complete system. The H.E.R.O. framework for engineering offers clients can't refuse.
Now you need to implement.
This weekend, you have three paths. Pick one based on where you are right now.
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Path 1: The Pricing Audit (If You're Currently Undercharging)
Time commitment: 2 hours this weekend
What you'll do:
Calculate exactly what you're losing with current pricing, then design your value-based pricing structure.
Step 1: Revenue Gap Analysis (30 minutes)
Open a spreadsheet. Answer these:
Current pricing:
How many clients per month? ___
Average project value? $___
Monthly revenue? $___
Annual revenue? $___
Value-based potential:
What transformation do you deliver? ___
What's that worth to clients? $___
What's 10-20% of that value? $___
If you charged that instead: $/month, $/year
The gap = what you're leaving on the table.
Step 2: Three-Tier Design (60 minutes)
Use Tuesday's Pricing Tier Builder:
Entry tier: What's a focused version of your work worth 20-30% of core price?
Core tier: What's your main transformation worth based on client outcome value?
Premium tier: What's the done-for-you version worth at 2-3x core price?
Step 3: Test Language (30 minutes)
Write one positioning statement for each tier using outcome language:
"[Tier name]: Go from [current state] to [desired state] in [timeframe]. Investment: [price]."
Read them out loud. Do they sound confident? Specific? Valuable?
If not, refine until they do.
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Path 2: The Value Ladder Build (If You Have One Price Point)
Time commitment: 3 hours this weekend
What you'll do:
Create entry and premium tiers around your existing core offer.
Step 1: Audit Current Offer (30 minutes)
Your current offer becomes your core tier. Write down:
What transformation does it deliver?
What's included?
What's the timeline?
What's the price?
Step 2: Design Entry Tier (60 minutes)
What's a smaller version of your core transformation?
Think:
Narrower scope (one component instead of complete system)
Self-service delivery (group instead of 1-on-1)
Faster timeline (diagnostic instead of full implementation)
Price it at 20-30% of core.
Step 3: Design Premium Tier (60 minutes)
What's the VIP version of your core offer?
Add:
Done-for-you execution (you implement, not just advise)
Faster timeline (14 days instead of 90)
Direct access (priority response, dedicated time)
Expanded scope (additional outcomes)
Price it at 2-3x core.
Step 4: Update Marketing (30 minutes)
Update your website, proposals, and sales conversations to present all three tiers.
Let clients choose their commitment level instead of forcing one price.
Path 3: The Irresistible Offer Design (If You Need Better Conversions)
Time commitment: 2 hours this weekend
What you'll do:
Engineer one H.E.R.O. offer that converts at 60-80% instead of your current close rate.
Step 1: Complete the H.E.R.O. Template (60 minutes)
Use Thursday's framework:
H - High-value outcome: Go from ___ to ___ in ___
E - Easy implementation: You handle ___, they do ___
R - Risk removal: Guarantee type ___, proof ___
O - Obvious urgency: Real constraint ___
Step 2: Test With 5 People (30 minutes)
Send your H.E.R.O. offer to 5 ideal clients or past clients:
"I'm designing a new offer. Does this solve [problem] for you? What questions come up?"
Track what they ask. Questions reveal missing components.
Step 3: Refine Based on Feedback (30 minutes)
Common adjustments:
Outcome too vague → Add specific numbers or timeframe
Implementation unclear → Simplify what they do
Still feels risky → Strengthen guarantee
No urgency → Find real constraint (capacity, season, opportunity cost)
Step 4: Present to Next Prospect (Immediate)
Use your refined H.E.R.O. offer in your next sales conversation.
Track the close rate. 60%+ means you nailed it.
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How Week 6 Multiplies Week 5
Last week, you built strategic relationships. The four-tier network architecture. The credibility ladder. The collaboration system.
Week 5 created the opportunities. Week 6 captures the revenue.
Your network brings visibility. Your pricing captures value from that visibility.
Strategic collaborations get you in front of ideal clients. H.E.R.O. offers convert those clients at premium rates.
Borrowed authority opens doors. Value-based pricing ensures you earn what you're worth when you walk through them.
The combination is exponential:
Week 5 alone = More visibility, same revenue Week 6 alone = Better pricing, same client volume Week 5 + Week 6 = More clients × Higher prices = Revenue transformation
Your Weekend Decision
Pick one path. Implement this weekend.
Don't try to do all three. Pick the one that fixes your biggest gap:
Undercharging? → Path 1 (Pricing Audit)
Single price point limiting revenue? → Path 2 (Value Ladder)
Low conversion rates? → Path 3 (Irresistible Offer)
Monday starts Week 7. Lead generation and sales systems. How to fill your pipeline with qualified prospects who are ready to buy at your new premium prices.
But that only works if your pricing is fixed first.
This weekend. Pick your path. Implement.
Stop leaving money on the table.