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Week 6 taught you pricing strategy.
Value-based pricing. Three-tier architecture. Friction removal. The H.E.R.O. framework.
But theory doesn't change your bank account. Implementation does.
This weekend, run the numbers.
Most solopreneurs think they know what they earn per hour. They're wrong. They count billable hours and ignore everything else.
Client work: 20 hours Rate: $100/hour Math: $2,000
Looks good on paper. Feels like progress.
Then you calculate what you actually earned.
The Real Hourly Rate Calculator
Here's what most solopreneurs forget to count:
Time you're not billing for:
Sales calls and proposals (2-4 hours per client)
Revisions and client communication (3-5 hours per project)
Administrative work (invoicing, scheduling, email) (2-3 hours per project)
Scope creep and "quick questions" (2-4 hours per project)
Your $2,000 project breakdown:
Billable work: 20 hours Sales and proposals: 3 hours Revisions and communication: 4 hours Administrative: 2 hours Scope creep: 3 hours
Total time invested: 32 hours
Real hourly rate: $62.50
Not $100. Not even close.
And that's before taxes, tools, and business expenses.
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Run Your Numbers
Calculate your real hourly rate right now.
STEP 1: Last Month's Revenue
Total client revenue: $___________
STEP 2: All Time Invested
Billable hours: ___ Sales/proposals: ___ Revisions/communication: ___ Administrative: ___ Scope creep: ___
Total hours: ___
STEP 3: Real Hourly Rate
Revenue ÷ Total hours = $___________
How does that compare to what you thought you were earning?
Most solopreneurs discover they're earning 30-50% less per hour than they believed.
That $100/hour rate? Actually $50-70 when you count everything.
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What This Reveals
Your real hourly rate shows you three things:
1. Your pricing gap
If you thought you were earning $100/hour but you're actually at $65, you need to either:
Charge more (value-based pricing from Tuesday)
Work more efficiently (reduce non-billable time)
Structure better offers (H.E.R.O. from Thursday)
2. Your leverage problem
Time-based pricing means your income is capped by hours available.
Even at $150/hour real rate, you max out around $300K/year working full-time.
Value-based pricing removes the cap. You charge for transformation, not time.
3. Your offer structure issue
If you're spending 10 hours on sales for every project sold, your offers have too much friction.
H.E.R.O. offers convert at 60-80%. Less time selling. More time delivering. Higher real hourly rate.
The Revenue Potential Calculator
Now calculate what you should be earning with Week 6's systems.
YOUR CURRENT STATE:
Monthly clients: ___ Average project value: $___ Total monthly revenue: $___ Real hourly rate: $___
YOUR POTENTIAL WITH VALUE-BASED PRICING:
Same number of clients Value-based pricing (2x current average): $___ New monthly revenue: $___ Impact: +$___ per month, +$___ per year
YOUR POTENTIAL WITH THREE-TIER PRICING:
Entry tier: 1 client/month at $___ = $___ Core tier: 2 clients/month at $___ = $___ Premium tier: 1 client/month at $___ = $___
New monthly revenue: $___ Impact: +$___ per month, +$___ per year
YOUR POTENTIAL WITH H.E.R.O. OFFERS:
Current close rate: ___% H.E.R.O. close rate: 60-70% More clients from same sales effort Fewer hours spent selling
New monthly revenue: $___ Impact: +$___ per month, +$___ per year
The gap between current and potential is what you're leaving on the table.
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What Happens on Monday
Week 7 starts tomorrow: Lead Generation That You Actually Own.
Most people think lead gen means cold outreach, ads, and funnels. Smart entrepreneurs know the truth: your newsletter IS your lead generation system.
It captures leads from social. It nurtures leads through content. It converts leads through trust.
One asset. Three jobs. Zero rented land.
Monday through Friday next week:
Why it's financially irresponsible to build online without a newsletter
The system that turns social followers into owned leads
How to capture and nurture instead of hoping they remember you
The complete newsletter growth engine I use and help others build
Your path forward based on where you are right now
I'm also asking YOU what would help most:
A complete DIY launch kit?
Done-with-you setup where I help personally?
More on that Thursday. Start thinking about where you are with your newsletter.
This weekend, run the Revenue Reality Check.
Calculate your real hourly rate. Calculate your potential. See the gap.
Then pick one of Friday's three paths and implement:
Path 1: Pricing Audit (if undercharging)
Path 2: Value Ladder Build (if single price point)
Path 3: Irresistible Offer Design (if low conversions)
Week 6 fixed your pricing. Week 7 builds the lead engine that feeds it.
See you Monday.
If you don’t have a newsletter yet what are you waiting for? Grab this offer and learn all about it next week together with us all. And if you want help reply to this email and ask me.
