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Today: Peak revenue hit $1,153/month in November. Current baseline sits at $585-1,085/month depending on seasonal advertiser demand.
Here's the complete breakdown with real numbers, what worked, what didn't, and where this is going in 2026.
The Revenue Reality
Week 1 (Early October):
200 subscribers
$100/month total revenue
Week 12 (End December):
704 active subscribers (765 total signups minus 61 unsubscribes)
$585-1,085/month revenue baseline
3.5x subscriber growth in 12 weeks
Where the money comes from:
Ads: $500-1,000/month (85-92% of revenue)
Completely automated through Beehiiv Ad Network
November peak: $1,081 (Black Friday/Cyber Monday advertiser surge)
December baseline: ~$500 (post-holiday normalization)
No ad sales required, fully passive
Affiliates: $129/month (10-12% of revenue)
2 Beehiiv affiliate signups at $25/month each
1 Beehiiv Max Affiliate at $79/month
Added 2 new affiliates during 12 weeks
Recurring for 12 months
Legacy subscribers: $40/month (2-4% of revenue)
8 subscribers from earlier Founder offer
Consistent baseline
The growth story is simple: subscribers grew 3.5x, ad revenue scaled with them. Everything else stayed relatively flat.